Press Forward collaborated with the landmark retail giant on the Trailblazers Program, an athlete and influencer ambassador program designed to increase the reach of L.L. Bean’s highest outdoor product offerings. Work included athlete selection, ongoing consultation and social media support.
Kicked off with a successful crowdfunding effort in the summer of 2014, Press Forward collaborated with the professional cyclist Ted King and the Cochran Family, owners of Slopeside Syrup, to create UnTapped, a sport focused nutrition company with maple at its core. See highlights in press from the Guardian, Sports Illustrated, Bicycling Magazine, Competitor and Cool Hunting.
High end cycling brand, Velocio Apparel collaborates with Press Forward on press placement, messaging, social media strategy and athlete ambassador engagement.
Snow sports industry leader, Swix Sport USA has signed Press Forward PR as its agency of record. The collaboration will focus on extending brand awareness for Swix ski wax, ski poles and sportswear through traditional and digital campaigns, as well as sponsored athlete media management.
We’ve lent creative direction and collaborated on brand management with Ibex Outdoor Clothing to ensure a fresh look and engaging content. (Image: Milliman)